Cloud Forest Coffee launched a mobile coffee bicycle art in the summer of 2016. Last summer we were going to all kinds of events, markets and festivals around the city to sell coffee. In the process we were spending a lot of time in the car to drive around to these events. We felt bad about all the gas we were burning, and also didn’t like spending time in a vehicle. The idea behind the bicycle cart was to allow us to set up and sell this coffee and just cut the car out of it. We did research and saw other people doing similar things in the States and Europe.
About Cloud Forest CoffeeThis is the finest Ecuadorean coffee there is, and we stand in solidarity with the farmers that grow it. Drinking a cup is part pleasure and part activism, because in purchasing these beans you support the community that grows them in their resistance to mining corporations. Cloud Forest Coffee is grown in the remote mountain valley of Intag, Imbabura, Ecuador, which is one of the ten most biologically diverse regions in the world. The coffee is sourced directly from a farmers cooperative, called the Association of Rio Intag.
Cloud Forest Coffee’s quality comes not only from the exquisite flavour and lasting aroma, but also from the way it has been cultivated, processed, and roasted. It is carefully shade-grown under native trees in the pristine cloud forest. It is a quality fair-trade coffee that is grown in a way that respects the environment. The producers use organic bio-fertilizer to help their plants grow while preserving the soil. It is totally artisanal from planting to roasting. The beans are sun-dried and roasted carefully in small batches to preserve their quality. By forming a co-operative, the farmers receive a better price for their work. Direct trade supports their communities and allows people to show solidarity with them in their struggle to create a decent standard of living while also keeping their environment pure.
Intag is within the limits of the most important protected area in the western Andes of Ecuador. Supporting these farmers is contributing to the conservation of the environment and the formation of sustainable agriculture. Enjoy a cup of Cloud Forest coffee and enjoy an ethical way to do business.
About The IntagThe Intag is a remote area of Ecuador, north-west of the capital Quito. They have been struggling against mineral exploration for 20 years. They have created a vision of development that does not include mining. Their vision includes a healthy environment, safe sources of water, and harmony in their communities. Instead of allowing mining companies to devastate their pristine environment, many are pursuing different methods of economic growth. They have chosen to grow organic coffee, and also have eco-tourism and many other projects.
Although they have made valiant efforts to defend the environment, they need your help. There is word that this year in September two mining companies, Codelco and Enami, will start work on two copper and gold mines in the Intag. Community activists are trying to get a 6-month moratorium on any mining, so that the local government can properly consider and take the necessary decisions. Help them keep up their fight by purchasing Cloud Forest Coffee.
To learn more about the struggle in Intag, check out the website of DECOIN, an NGO started at the grassroots level by the community. DECOIN stands for Defensa y Conservacion Ecologica de Intag (Defense and Conservation of the Environement in Intag). This is their website, DECOIN.